An immersive musical theatre intensive development accelerator for promising storytellers.
HOW IT WORKS
BEGINNING WITH BOOK, MUSIC, AND LYRICS,
participants develop their shows in a collaborative environment divided into virtual, residential, and presentation units.
UTILIZING CUTTING-EDGE TECHNOLOGY AND
lean development methods, mentors interact with participants, while THEatre ACCELERATOR team provides frequent feedback throughout the iterative process.
STAFF AND STORYTELLERS COLLABORATE TO
design a custom distribution plan that includes brand development and audience analysis to get stories in front of the right audiences.
Applying the model that accelerates technology start-ups, THEatre ACCELERATOR treats storytellers as founders creating an opportunity to interact with experts in storytelling, production, distribution, and the business of show business.
PHASE I VIRTUAL THEatre ACCELERATOR
A two week virtual lab aimed at identifying the ultimate market fit for each project.
Underwritten by Apples and Oranges Arts, there is no cost to the participants and no percentage of ownership of the show. This phase of the program is free.
A pitch session where participants present their shows to theatre and tech industry veterans. This helps guide the shows towards the next step in their trajectory.
Upon completing Phase I select shows may be invited to participate in Phase II of the program.
PHASE II DEVELOPMENTAL THEatre ACCELERATOR
Apples and Oranges Arts develops a custom 12-week roadmap for your show. Built on the foundation discovered in Phase I, we refine and enhance the story while simultaneously defining and enhancing the brand.
We provide the financial resources to foster the entrepreneurial process. We “Take the Starving out of Artist” to foster the start-up culture and accelerate the creative process.
To keep the ecosystem finically sustainable Apples and Oranges Arts retains a percentage of ownership following the same model as the tech industry.
Beyond the two phases under Apples and Oranges Arts, we are committed to success for all the projects that become part of our Apples and Oranges family. Whether they move forward with Phase II or not, Apples and Oranges’ goal is to foster the continued growth of all our projects. Therefore, with an eye toward commercial production, select projects may qualify for further development by Apples and Oranges Studios or a partner production company.
Deborah Taylor Barerra
FOUNDER / PRODUCER
FIREMUSED PRODUCTIONS / AN AMERICAN IN PARIS
WRITER / COMPOSER
JANE EYRE / DADDY LONG LEGS
SENIOR EXECUTIVE / PRIVATE INVESTOR
Michael P. Price
PRODUCER / ENTREPRENEUR
BEAUTIFUL THE CAROLE KING MUSICAL / PIPPIN
VICE PRESIDENT, DISNEYLAND
DISNEY PARKS LIVE ENTERTAINMENT
MATILDA / AN AMERICAN IN PARIS
FOUNDING ARTISTIC DIRECTOR / ACTRESS
MUSICAL THEATRE FACTORY / DIFFICULT PEOPLE
FOUNDING MANAGING PARTNER
FOUNDER / ACTRESS
ZUCKERBERG MEDIA / ROCK OF AGES
CEO & EDITOR-IN-CHIEF
FOUNDER / PRODUCER
FORT ASHFORD INVESTMENTS / AN AMERICAN IN PARIS
TECHNOLOGY INVESTOR AND ADVISOR
XANADU / AN AMERICAN IN PARIS / AMELIE
The Dr. Phillips Center for the Performing Arts is a nonprofit 501(c)3 organization operating the state-of-the-art performing arts center in downtown Orlando, Florida. With its opening in November 2014, the performing arts center launched its vision of Arts For Every Life by being a gathering place for creativity and discovery; a vibrant urban destination where artists, audiences and students come to experience, explore and learn. The two-block community destination features the 2,700-seat Walt Disney Theater, 300-seat Alexis & Jim Pugh Theater, Seneff Arts Plaza, Dr. Phillips Center Florida Hospital School of the Arts, the DeVos Family Room, and other event rental spaces. Future expansion includes Steinmetz Hall, a 1,700-seat acoustical theater, along with rehearsal, classroom, office space and commercial development spaces. The Dr. Phillips Center is a public-private collaboration with the City of Orlando, Orange County, the State of Florida and generous donors. For more information please visit drphillipscenter.org.
Unique Virtual Component
Housing and Workspace Provided
World-class Mentors and Guests
VIRTUAL: Aug. 8 – Aug. 19
RESIDENTIAL: Aug. 22 – Sept. 16
VIRTUAL: Sept. 19 – Sept. 23
PRESENTATION: Sept. 26 – Sept. 30
RESIDENTIAL: Orlando, FL
PRESENTATION: New York, NY
WHO IS ELIGIBLE?
Any writer or writing team with a completed draft of a full-length musical (including book, music, and lyrics where applicable) is eligible to apply for THEatre ACCELERATOR. Writers must have originated, and/or control, the underlying rights to their project and no attachments (such as a commercial producer or director) may exist. Projects may have been produced previously, but preference will be given to completely new works.