Through the convergence of creativity and technology we shatter the forgone myth of “starving artist.”
Through the convergence of creativity and technology we shatter the forgone myth of “starving artist.”
ACCELERATION
We accelerate new and emerging stories through our THEatre ACCELERATOR program. By applying Silicon Valley models to the musical development process, we help artists identify their audiences early on to find their product market fit and build out their Minimum Viable Musical.
INNOVATION
We believe in pushing the boundaries of theatre as an art form. Every day we innovate new and exciting ways for theatre-goers to enjoy content ranging from streamed, digital content to interactive and immersive virtual and augmented reality experiences.
EDUCATION
We believe people learn best through doing. For years, we’ve been educating artists by applying a wide range of experiential teaching techniques. All of our projects, including Bridge2Broadway and ShowbizU demonstrate how we foster challenging and safe environments where people learn by doing what they love.
WORKING WITH ARTISTS IS OUR PASSION
SHOWS WE’VE WORKED ON
SHOWS WE’RE WORKING ON
FEATURED CONTENT
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The Value of Art: Why We Live Taking the Starving Out of Artist™
Our mission statement and everything in our company centers around TAKING THE STARVING OUT OF ARTIST™. A lofty goal, but we are committed and passionate about succeeding. Let us tell you why this matters so much.
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The Future Theatre Goer: Why Dear Evan Hansen Resonates with Young People
Dear Evan Hansen won the Tony for Best Musical, but more than that it won hearts of young audiences, many of whom haven’t even seen the show yet. Find out what questions to ask if you want to build that word of mouth hype for your show.
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The National High School Musical Theatre Awards: What They Are and Why We’re so Excited
Apples and Oranges Arts will be covering the National High School Musical Theater Awards (aka The Jimmy Awards), a program that supports the big dreams of the future stars of Broadway.
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