About Apples and Oranges Arts:
At Apples and Oranges Arts, we seek to help artists by providing an educational platform for storytellers to learn to become creative entrepreneurs and self advocates.
Through our THEatre ACCELERATOR program, we teach writers how to properly accelerate and develop their work using audience analysis, branding strategies and lean development methods. By applying Silicon Valley models to the musical development process, we help artists identify their audiences early on to find their product market fit and build out their Minimum Viable Musical.
We believe in pushing the boundaries of theatre as an art form. Every day we innovate new and exciting ways for theatre-goers to enjoy content ranging from streamed, digital content to interactive and immersive mixed reality experiences.
All of our projects, including Bridge2Broadway, ShowbizU and Theatre Everywhere, demonstrate how we foster challenging and safe environments where people learn by doing what they love.
How can you help?
Don’t just hope for new musicals, make them happen. By supporting Apples and Oranges Arts, you are growing the next generation of composers and book writers and enabling them to make a living doing what they love.
In addition to helping artists, you also get to help yourself to all kinds of perks like insider knowledge via the exclusive donor newsletter, access to premium tickets for Apples and Oranges Arts events and invitations to developmental readings of shows going through Phase II of THEatre ACCELERATOR!