New Reality Edition 

An immersive musical theatre intensive development accelerator harnessing augmented and virtual reality technologies to advance the future of storytelling.

Upcoming Classes: Winter and Spring 2022

Applications for THEatre ACCELERATOR are currently closed

Digital First:

During the COVID-19 pandemic, Apples and Oranges Arts has been a leader in guiding the theater industry into the virtual world. 

In collaboration with the National Alliance for Musical Theater and The Shubert Organization, we launched our Digitizing the Fourth Wall course, aimed at helping regional theaters strategize for a year without live performances. 

Apples and Oranges Arts continues to produce theatrical works during this time, including a virtual production of A Separate Peace by Tom Stoppard, and more recently Cuttin’ Up by Charles Wright, which premiered on Playbill June 21st.

Our THEatre ACCELERATOR program continues to run, as we emphasize virtual creation along with our start-up development strategies to help writers realize their full potential. 

Click below to read more about our virtual initiatives!

About Apples and Oranges Arts:

At Apples and Oranges Arts, we seek to help artists by providing an educational platform for storytellers to learn to become creative entrepreneurs and self advocates.

Through our THEatre ACCELERATOR program, we teach writers how to properly accelerate and develop their work using audience analysis, branding strategies and lean development methods. By applying Silicon Valley models to the musical development process, we help artists identify their audiences early on to find their product market fit and build out their Minimum Viable Musical.

We believe in pushing the boundaries of theater as an art form. Every day we innovate new and exciting ways for theatergoers to enjoy content ranging from streamed, digital content to interactive and immersive mixed reality experiences. We committed advocates of diverse, unique stories from varying worldwide perspectives.

All of our projects demonstrate how we foster challenging and safe environments where people learn by doing what they love.


Applying the model that accelerates technology start-ups, THEatre ACCELERATOR treats storytellers as founders creating an opportunity to interact with experts in storytelling, branding, production, distribution, and mentors in the business of show business, technology and finance.  The program explores audience fit and market potential as they relate to, and inform, creative development of musical theater works.

What Past Participants Have to Say:

Jason Ma

Gold Mountain Spring 2017 Class

THEatre ACCELERATOR provided me with clarity, a new understanding of how my piece fits into the musical theater eco-system, and the tools to create momentum, messaging and ultimately, interest and opportunity for Gold Mountain.

Lauren Gundrum

PharmabroSpring 2018 Class

Apples and Oranges changed the way I evaluate new ideas. I still start from a place of what is artistically interesting to me, but I’m also thinking about the potential audience and what kind of production will best serve the story as I write. These tools are incredibly valuable in helping identify where a show belongs, how to market it, and how to develop it so that it can actually reach an audience.

Tor Hyams & Lisa St. Lou

Stealing Time Fall 2017 Class

After participating in the THEatre ACCELERATOR program, we were better equipped to structure our shows. Based on the discussions of show theme and logline, we have found our writing is now particularly honed to our central message. The course was instrumental is creating efficiency for our process.

Kristin Bair & Kevin Hammonds

Up and Away Winter 2019 Class

The process that the THEatre ACCELERATOR asks you to undergo in order to develop your five-minute “Sing Tank” pitch helps you to understand your show so much better, because you are forced, again and again, to advocate for what makes your show special, compelling, and worthy of producing.

How can you help?

By supporting Apples and Oranges Arts, you are growing the next generation of theater artists and enabling them to make a living doing what they love. 

In addition to helping artists, you also get to help yourself to all kinds of perks like insider knowledge via the exclusive donor newsletter, access to premium tickets for Apples and Oranges Arts events and invitations to developmental readings of shows from our program!