The Heroine’s Journey
An immersive musical theatre intensive development accelerator harnessing augmented and virtual reality technologies to advance the future of storytelling.
Exploring the intersection of live entertainment and new realities
About Apples and Oranges Arts:
Beginning in 2008 Apples and Oranges undertook the daunting challenge of debunking the old myth that artists must be starving to create their best work. Across the globe stories inspire us to elevate our humanity, why shouldn’t we do the same for those that create these stories?
At Apples and Oranges Arts, we empower artists to become creative entrepreneurs by probing educational platforms, technology acumen and a thriving community of new and expanded voices.
Through traditional, digital and XR pathways, we advocate for the next generation of stories and storytellers in order to “Take the Starving Out of Artist.”
Our Digital Approach:
Apples and Oranges Arts has been a leader in guiding the theater industry into the virtual world.
Through our THEatre ACCELERATOR program, we accelerate artists and stories by blending proven story fundamentals with technology startup methodologies. With BroadVersity, we push the boundaries of the theatrical art form by exploring the intersection of live entertainment and new realities.
Every day, we innovate new and exciting ways for theatergoers to enjoy content ranging from streamed, digital content to interactive and immersive mixed reality experiences. We committed advocates of diverse, unique stories from varying worldwide perspectives.
Click below to read more about our initiatives.
How can you help?
By supporting Apples and Oranges Arts, you are growing the next generation of theater artists and enabling them to make a living doing what they love.
In addition to helping artists, you also get to help yourself to all kinds of perks like insider knowledge via the exclusive donor newsletter, access to premium tickets for Apples and Oranges Arts events and invitations to developmental readings of shows from our program!