Our Initiatives

International Thespian Festival

June 22nd – 27th

Apples and Oranges has partnered with International Thespian Festival as they launch their first ever Virtual festival amid COVID-19 in 2020. As leaders in Zoom event production, Apples and Oranges will help facilitate their opening and closing ceremonies as well as the festival’s Live Q&A with Tina Fey, and the presentation of Stephen Schwartz Musical Theatre Teacher of The Year award presented by Stephen Schwartz, Megan Hilty, Lynn Ahrens, and Andrew Lippa.

Cuttin Up’

June 21st

Apples and Oranges Arts helped produce the virtual reading for Cuttin’ Up, Charles Randolph-Wright’s play about the time-honored tradition of the Black barbershop. The reading, which stars Emmy winner Joe Morton, Blair Underwood, Dyllon Burnside, Tisha Campbell, and more, benefited The Classical Theatre of Harlem, and streamed on Playbill.com on June 21st.

Alongside Apples and Oranges Arts on the producing team are Brian Moreland (American Buffalo, The Sound Inside) and Ron Simons (Ain’t Too Proud)

Orlando Ballet – Dance Accelerator

June 12th

Apples and Oranges Arts co-sponsored the first ever Dance Accelerator, an immersive dance competition for promising choreographers. Four groups of choreographers and dancers are tasked with creating a 90-120 second piece in a virtual space. A panel of judges including theater and dance professionals across the country selected the winner based off their performance and marketing pitch. The event can be viewed on our YouTube Channel.

NAMT Festival Alumni Sing Tank

May 22nd

Apples and Oranges Arts, in collaboration with the National Alliance for Musical Theatre and The Shubert Foundation, presented a live, virtual Shark-Tank-style pitch session in which four alumni from NAMT’s Festival of New Musicals present their shows to theater executives and investors from around the country. The winning show was selected for a fully underwritten virtual reading presented by Apples and Oranges Arts. 

The competing teams participated in our Spring 2020 Cohort of Apples and Oranges Arts’ THEatre ACCELERATOR program. For more information on the NAMT alumni shows and THEatre ACCCELERATOR, Visit https://nycoc.org/accelerator-spring-2020/ 

You Can’t Stop the Beat – Hairspray Finale Spectacular

May 17th

Apples and Oranges Arts helped produce and edit the Hairspray Finale Spectacular, in which HAIRSPRAY alumni from numerous productions, along with other professional theater, film and television performers come together for a joyous celebration of song and dance in You Can’t Stop The Beat. The video nears a million viewers on YouTube. 

THEatre ACCELERATOR – Class 9

May 4th – May 15th

Apples and Oranges Arts ran the 9th class of THEatre ACCELERATOR, an immersive musical theater development accelerator for promising story tellers. The program culminates in a live Shark-Tank-style pitch session where participants present their shows to theater and tech industry veterans.

For more information about the Spring 2020 class, visit https://nycoc.org/accelerator-spring-2020/ 

A Separate Peace by Tom Stoppard

May 2nd

In May, Apples and Oranges Arts produced a fully realized Zoom performance of A Separate Peace by Tom Stoppard, directed by Sam Yates. The performance was one night only, and all proceeds benefited the Felix Project, a London charity dedicated to reducing food surplus and food poverty in the area.

A Separate Peace received excellent reviews for its creative use of the virtual platform.

New Musical Virtual Concert

April 8th

Alumni from Apples and Oranges Arts THEatre ACCELERATOR performed selections from their new works in a virtual concert live on YouTube. Performers participated from around the country in their respective homes. The showcase featured songs from more than 10 brand-new musicals.

 

Digitizing the Fourth Wall

Class 1: March 27th – 31st

Class 2: April 3rd – 7th 

Apples and Oranges Arts underwrote an informative course for regional theater NAMT members, as the theater industry grapples with today’s challenges. Using technology, participants were taught to adjust their live season to virtual in order to remain financially stable. From digital staged readings to full productions and beyond, the theatrical world has an opportunity to put innovation center stage.

 

By the end of the course, participants obtained a working knowledge and organizational execution plan for leveraging digital technology tools, techniques and strategies in virtual community engagement. 

YouTube Tutorial Series

April 6th – Present

To help artists adjust to virtual, Apples and Oranges Arts launched a YouTube tutorial series, with videos on how to optimize Zoom, create social media assets, edit videos and more. 

 

Virtual Gala

March 31st

Apples and Oranges Arts hosted it’s first ever Virtual Gala on March 31st. The evening featured performances from artists’ shows that have participated in various programs including THEatre ACCELERATOR, performances from original musicals, interviews with artists, a live auction and other surprises.