History
For over a decade, Apples and Oranges has produced everything from Broadway shows to touring productions; from educational programs to filmed musicals. Through a convergence of technology and the arts, we continue to strive towards creating work that unites and moves humanity forward.
Here’s a look at how Apples and Oranges continues to bear fruit:
2008 – Hair on Broadway
We joined the producing team and brought a revival of the beloved musical Hair to Broadway. We utilized cutting-edge technology to make each night’s curtain call available online the next morning.
2009 – Memphis on Broadway
We produced Memphis. This inspiring show won the Tony-Award for “Best Musical” going on to tour nationwide and play in London. We filmed footage throughout the run and used social media to drive awareness.
2010 – Bridge2Broadway
Bridge 2 Broadway nurtured the development of new musical works and aspiring theatre artists in Southern California by engaging first-rate talent to stage and workshop material in a professional environment.
2011 – ShowbizU
Our ShowbizU series accelerated storytellers by partnering with proven entertainment insiders to produce an online community where aspiring artists could learn, collaborate, and be inspired.
2013 – Higher Education
Written, composed, and directed by our co-founders, this musical had developmental productions at The Webb in 2014 and then The Pugh (Dr. Phillips Center) in 2017.
2014 – An American in Paris on Broadway
We produced on An American in Paris and made the production the first Broadway show to have a Facebook Live stream and created hours of behind the scenes footage throughout the run.
2014 – The Jimmy Awards
Teaming with The Broadway League, we shot and live streamed The National High School Musical Theatre Awards® (the Jimmy Awards®). We have provided this service every year since as we proudly support the next generation on musical theatre performers.
2016 – THEatre ACCELERATOR
We applied the model that accelerates technology start-ups and used it for theatre. THEatre ACCELERATOR treats storytellers as founders; creating an opportunity to interact with experts in storytelling, production, distribution, and the business of show business.
2018 – Paul Gordon’s Emma
In 2018 we produced our first Filmed Staged Musical, Emma! Emma is currently being distributed digitally – get your copy today at emmathemusical.com!
2019 – No One Called Ahead
The first original filmed musical to premiere prior to an on-stage run, this film is scheduled for release later this Spring. Learn more information here!
2019 – The Next Fairy Tale
This show that entered our world through the THEatre Accelerator just was featured at the Spark Festival at the Pittsburgh CLO and is continuing to be developed by Apples and Oranges Arts.