Our Mission: Take the Starving Out of Artist

Founded upon one basic belief, “Taking the Starving out of the Artist”, Apples and Oranges Arts welcome storytellers of every background to create new narritives for the betterment of the world’s stage. 

The Traditional Path

For decades the preferred distribution path for musicals has been Broadway. However, with theaters across the globe shut down for safety reasons, this path to success is both impractical and infeasible.

How We Help 

With the rise of virtual entertainment, we believe that there are multiple paths to success for theater artists. We’ve partnered with creatives and are exploring technology to craft new and different distribution methods, including virtual productions, online experiences and VR/XR. We think the process looks more like this.


Through our THEatre ACCELERATOR program we teach artists how to grow their audiences and “feed” themselves rather than “starving” on the way to Broadway.

We integrate traditional methods of narrative and skills development with a tech startup approach and bold use of technology. Our artists come away with the know-how and tools to create new work and connect to audiences in new and different ways.

Further Initiatives

While recent events have dampened the theater industry, we are proudly becoming leaders in transitioning theater to virtual. For more information about how we are helping artists in today’s world, including virtual production, education, live events and more, click below. 

With your help, we can continue offering our services and programs free of charge to artists.