Previous Work

THEatre ACCELERATOR – The Heroine’s Journey Spring 2023

April 24th – May 12th, 2023

Apples and Oranges Arts launched the THEatre ACCELERATOR – The Heroine’s Journey in XR. Using cutting-edge technology including mixed realty, artificial intelligence and others, storytellers developed and distributed new musicals that forefront female identifying characters.

The competing teams participated in a live Shark-Tank-style pitch session where participants presented their shows to theater and tech industry veterans. For more information on the Spring 2023 Class and The Heroine’s Journey in XR, visit https://nycoc.org/18-theatre-accelerator-spring-2023/.

THEatre ACCELERATOR – New Reality Edition Spring 2022

May 16th – May 27th, 2022

Apples and Oranges Arts launched the third consecutive class of THEatre ACCELERATOR – New Reality Edition, aimed at identifying ways to use cutting edge technology to enhance musicals. Teams received technology to assist in their experimentation and investigation along with access to top professionals in the emerging field today.

The competing teams participated in a live Shark-Tank-style pitch session where participants present their shows to theater and tech industry veterans. For more information on the Spring 2022 Class and New Reality Edition, visit https://nycoc.org/2022-spring-accelerator/ .

Dance Accelerator 2: An Immersive Dance Competition

May 1st, 2021

Apples and Oranges Arts and Orlando Ballet once again partner on Dance Accelerator 2, an exciting innovative digital program modeled off the popular THEatre ACCELERATOR. Five participants, all graduates of The Julliard School in New York City, compete with their choreographed pieces performed by Orlando Ballet dancers before a panel of industry experts who have volunteered to serve as mock investors. The full event can be viewed on our YouTube Channel.

THEatre ACCELERATOR – New Reality Edition Spring 2021

March 22nd – April 2nd, 2021

Apples and Oranges Arts launched the second consecutive class of THEatre ACCELERATOR – New Reality Edition, aimed at identifying ways to use cutting edge technology to enhance musicals. Teams received technology to assist in their experimentation and investigation along with access to top professionals in the emerging field today.

The competing teams participate in a live Shark-Tank-style pitch session where participants present their shows to theater and tech industry veterans. For more information on the Spring 2021 Class and New Reality Edition, visit https://nycoc.org/2021-spring-accelerator/

THEatre ACCELERATOR – New Reality Edition Winter 2021

March 1st – March 12th, 2021

In 2021, Apples and Oranges Arts launched the inaugural class of THEatre ACCELERATOR – New Reality Edition, in which storytellers explore how AR and VR can be used to help create,  rehearse and/or distribute their musicals. Teams received technology to assist in their experimentation and investigation along with access to top professionals in the emerging field today.

Similar to previous iterations of the program, the competing teams participate in a live Shark-Tank-style pitch session where participants present their shows to theater and tech industry veterans. For more information on the Winter 2021 Class and New Reality Edition, visit https://nycoc.org/2021-winter-accelerator/

Orlando Ballet – Dance Accelerator

June 12th, 2020

Apples and Oranges Arts co-sponsored the first ever Dance Accelerator, an immersive dance competition for promising choreographers. Four groups of choreographers and dancers are tasked with creating a 90-120 second piece in a virtual space. A panel of judges including theater and dance professionals across the country selected the winner based off their performance and marketing pitch. The event can be viewed on our YouTube Channel.

NAMT Festival Alumni Sing Tank

May 22nd, 2020

Apples and Oranges Arts, in collaboration with the National Alliance for Musical Theatre and The Shubert Foundation, presented a live, virtual Shark-Tank-style pitch session in which four alumni from NAMT’s Festival of New Musicals present their shows to theater executives and investors from around the country. The winning show was selected for a fully underwritten virtual reading presented by Apples and Oranges Arts. 

The competing teams participated in our Spring 2020 Cohort of Apples and Oranges Arts’ THEatre ACCELERATOR program. For more information on the NAMT alumni shows and THEatre ACCCELERATOR, Visit https://nycoc.org/accelerator-spring-2020/ 

THEatre ACCELERATOR – Class 9

May 4th – May 15th, 2020

Apples and Oranges Arts ran the 9th class of THEatre ACCELERATOR, an immersive musical theater development accelerator for promising story tellers. The program culminates in a live Shark-Tank-style pitch session where participants present their shows to theater and tech industry veterans.

For more information about the Spring 2020 class, visit https://nycoc.org/accelerator-spring-2020/ 

New Musical Virtual Concert

April 8th, 2020

Alumni from Apples and Oranges Arts THEatre ACCELERATOR performed selections from their new works in a virtual concert live on YouTube. Performers participated from around the country in their respective homes. The showcase featured songs from more than 10 brand-new musicals.

 

Digitizing the Fourth Wall

Class 1: March 27th – 31st, 2020

Class 2: April 3rd – 7th, 2020

Apples and Oranges Arts underwrote an informative course for regional theater NAMT members, as the theater industry grapples with today’s challenges. Using technology, participants were taught to adjust their live season to virtual in order to remain financially stable. From digital staged readings to full productions and beyond, the theatrical world has an opportunity to put innovation center stage.

 

By the end of the course, participants obtained a working knowledge and organizational execution plan for leveraging digital technology tools, techniques and strategies in virtual community engagement.

Virtual Gala

March 31st, 2020

Apples and Oranges Arts hosted it’s first ever Virtual Gala on March 31st. The evening featured performances from artists’ shows that have participated in various programs including THEatre ACCELERATOR, performances from original musicals, interviews with artists, a live auction and other surprises.