Underwritten by Apples and Oranges Arts, there is no cost to the participants and no percentage of ownership of the show. This phase of the program is free to artists.

This two week colloquium wraps with a pitch session where participants present their shows on Facebook Live to theatre and tech industry veterans. This helps guide the shows towards the next step in their trajectory.

Have questions? Check our FAQs page for more information.

Phase Two takes storytelling beyond the page and into the world. Through mutual collaboration, select shows merge into this phase of the program, where the focus shifts from the marketing to the creative development. We explore the right medium for the show, thinking beyond traditional models to offer several ways for artists to bring their stories to the world.

Apples and Oranges Arts develops a custom roadmap for your show. Built on the foundation discovered in Phase I, we refine and enhance the story while simultaneously defining and enhancing the brand and defining the path to monetization.

We “Take the Starving out of Artist” by providing financial resources to participants to foster the start-up culture and accelerate the creative process.