THEatre ACCELERATOR

An immersive musical theatre intensive development accelerator for promising storytellers.

Applications currently closed, keep an eye out early next year for them to re-open!

How It Works

Beginning with Book, Music, and Lyrics, participants develop their shows in a collaborative virtual environment.

Utilizing cutting-edge technology and lean development methods, mentors interact with participants, while THEatre ACCELERATOR team provides frequent feedback throughout the iterative process.

Staff and storytellers collaborate to design a custom distribution plan that includes brand development and audience analysis to get stories in front of the right audiences.

Applying the model that accelerates technology start-ups, THEatre ACCELERATOR treats storytellers as founders creating an opportunity to interact with experts in storytelling, production, distribution, and the business of show business.

The Journey

Phase I

Phase I brings together artists from around the world for two weeks in the form of a virtual lab aimed at identifying the product market fit for each project.

Underwritten by Apples and Oranges Arts, there is no cost to the participants and no percentage of ownership of the show. This phase of the program is free to artists.

This two week colloquium wraps with a pitch session where participants present their shows on Facebook Live to theatre and tech industry veterans. This helps guide the shows towards the next step in their trajectory.

Have questions? Check our FAQs page for more information.

Accelerate Concert

Held annually, the Accelerate Concert acts as a fundraiser and showcases songs and scenes from THEatre ACCELERATOR participants. Anyone who has completed Phase I can request that their work be featured in this concert.

Partners of Apples and Oranges Arts, donors, past THEatre ACCELERATOR mentors and alumni are invited to attend these events, followed by the general public. At our 2016 Accelerate concert, nearly 70% of the audience was general public meaning, the works from Phase I were able to reach an entirely new audience!

Phase II

Phase Two takes storytelling beyond the page and into the world. Through mutual collaboration, select shows merge into this phase of the program, where the focus shifts from the marketing to the creative development. We explore the right medium for the show, thinking beyond traditional models to offer several ways for artists to bring their stories to the world.

Apples and Oranges Arts develops a custom roadmap for your show. Built on the foundation discovered in Phase I, we refine and enhance the story while simultaneously defining and enhancing the brand and defining the path to monetization.

We “Take the Starving out of Artist” by providing financial resources to participants to foster the start-up culture and accelerate the creative process.

Demo Day

Much like the final stage of a traditional tech incubator, participants who complete Phase II present their work to industry producers, creatives, performers, as well as our THEatre ACCELERATOR patrons and potential investors.

Demo Day presents THEatre ACCELERATOR participants with yet another day to have their work seen by new audiences, this time with the promise of investors in the room.

THEatre ACCELERATOR

Phase I brings together artists from around the world for two weeks in the form of a virtual lab aimed at identifying the product market fit for each project.

Underwritten by Apples and Oranges Arts, there is no cost to the participants and no percentage of ownership of the show. This phase of the program is free to artists.

This two week colloquium wraps with a pitch session where participants present their shows on Facebook Live to theatre and tech industry veterans. This helps guide the shows towards the next step in their trajectory.

Have questions? Check our FAQs page for more information.

And Beyond!

Upon graduating THEatre ACCELERATOR our teams become part of larger family with all our alumni community. Some shows may continue to move forward with our production company Apples and Oranges Studios, as one of our filmed stage musicals and live theatrical productions. Even if we do not produce shows ourselves, we still help where we can as either an advisor or a connector.

Mentors

Deborah Barrera

Founder / Producer
Firemused Productions / An American in Paris

Matt Conover

Vice President, Disneyland
Disney Parks Live Entertainment

Robert Diamond

CEO & Editor-in-chief
broadwayworld.com

Paul Gordon

Writer / Composer
Jane Eyre / Daddy Long Legs

David Hornik

General Partner / Tech Investor
August Capital

Renee Kaplan

CEO / Founder
The Philanthropy Workshop / Future Workplace Inc.

Van Kaplan

Producer
Matilda / An American in Paris

Frank Kavanaugh

Founder / Producer
Fort Ashford Investments / An American in Paris

KJ Knies

Founder
Ingenious VR

Jonathan Ledden

Senior Executive / Private Investor

Shakina Nayfack

Founding Artistic Director / Actress
Musical Theatre Factory / Difficult People

Kent Nicholson

Director
Playwrights Horizons

Stuart Oken

Producer
An American in Paris / The Addams Family

Maci Peterson

CEO, Co-Founder
On Second Thought

Julia Popowitz

Tech Investor and Advisor

Michael P. Price

Founding Director
Goodspeed Musicals

Jim Scheinman

Founding Managing Partner
Maven Ventures

Helen Situ

Creator / Advisory Board Member
Virtual Reality Pop / SXSW

Tara Smith

Producer
Xanadu / An American in Paris / Amelie

Brisa Trinchero

Producer / Entrepreneur
Beautiful: The Carole King Musical / Pippin

Randi Zuckerberg

Founder / Actress
Zuckerberg Media / Rock of Ages

Testimonials

THEatre ACCELERATOR provided me with clarity, a new understanding of how my piece fits into the musical theater eco-system, and the tools to create momentum, messaging and ultimately, interest and opportunity for Gold Mountain.

Jason Ma

Gold Mountain – Spring 2017 Class

Apples and Oranges changed the way I evaluate new ideas. I still start from a place of what is artistically interesting to me, but I’m also thinking about the potential audience and what kind of production will best serve the story as I write. These tools are incredibly valuable in helping identify where a show belongs, how to market it, and how to develop it so that it can actually reach an audience.

Lauren Gundrum

Pharmabro: An American Douchical – Spring 2018 Class

After participating in the THEatre ACCELERATOR program, we were better equipped to structure our shows. Based on the discussions of show theme and logline, we have found our writing is now particularly honed to our central message. The course was instrumental is creating efficiency for our process.

Tor Hyams & Lisa St. Lou

Stealing Time – Fall 2017 Class

Vital Stats

Applications currently closed.
The next THEatre ACCELERATOR dates will be announced during Sing Tank on December 20th.

Have questions not answered on this page? Check our FAQ for more information or Contact Us.